Charitable Initiatives
Supporting, Challenging & Developing Sustainable Athletic Performance
At Lasse Eini Co., we believe that success in athletic performance starts with strong mental well-being. Support that only a select few currently have access to. Our charitable programmes support rising athletes with services and resources designed to strengthen mental health, resilience, confidence, and long-term performance, both in sport and in life. Through our business consultancy initiatives, organisations can play an active charitable role in supporting rising athletic talent and their well-being.
Mission
Our mission is to deliver sport psychology-based counselling accessible to 100 rising athletes by 2030 and equip them with the mental health and performance resources they need to build resilience, confidence, and lasting success in sport and in life.
Vision
We cherish a future where every rising athlete has the support to thrive mentally, perform sustainably, and succeed beyond sport.
Respect
We abide by the principles of clean sports and respect, with no room for racism in amateur and elite sports.
Through our business consultancy initiatives, organisations can play an active role in supporting rising athletic talent and their well-being. Partners can hear directly from athletes, follow their journey, engage with their stories of resilience and performance, and experience world-class sport alongside them.
Any enquiries: office@lasseeini.co
