Supporting, Challenging & Developing Environments Where People Thrive
Lasse Eini Co. is a business consultancy agency based in Helsinki and London. We specialise in delivering evidence-based mental skills training that supports our clients in creating captivating business success stories. We leverage our expertise in systems-level thinking and behaviour change to deliver measurable, lasting outcomes. Our unique philosophy blends AI and human connection in a changing world.

About
My experience ranges from working with organisations such as the Finnish Defence Forces and the NHS, as well as supporting individuals with mental health challenges, students, golfers, and elite athletes. I have a comprehensive background in designing tailored, results-driven interventions that equip employees with the psychological tools necessary to thrive in their roles.
I warmly welcome the opportunity to connect, share ideas, and support you in creating positive, lasting change for yourself, your team, and your organisation. Thank you for taking the time to familiarise yourself with my approach.
Yours warmly,
Lasse Eini
Founder
BSc (Hons), MSc, PhD Researcher, Entrepreneur

Services
EVIDENCE-BASED, TAILORED, SKILL-BUILDING
It is not novel to suggest that well-being should be integrated into companies' strategies; novelty lies in developing the necessary mental skills to foster long-lasting wellbeing through sustained behaviour change. Mental skills based on sport psychology principles allow us to face increasing workplace demands as positive challenges, navigate hybrid work, live nourishing lifestyles, and perform under pressure when it counts.
CLIENTS
Trusted by leading healthcare, sports, and education organisations


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Testimonials
I find that Lasse has excellent interpersonal skills and abilities to cooperate, see patterns across data sets, and bring forward unique approaches. Lasse holds unique presentation skills, engaging with the audience, which I find stems from his international background. In addition to showing emotional intelligence and soft skills, Lasse has excellent knowledge and abilities to foster critical conversations.
Finnish Defence Research Agency
Outstanding Student Award in Psychology 2023 - in recognition for outstanding academic peformance in and service to the Psychology Programme
Dr Peary Brug and Dr Emily Martin
St Mary's University, Twickenham